I would suggest using two types of things from the template in the social media template. For one thing, I’d use a video, almost a commercial, to promote this new service. This would make it more likely to be featured on TV, since it would already be packaged. Also, some basic news headlines would be given.
Have you ever wished to speak immediately to one of your Rochester Rabbits? What about see your fellow fans’ questions? What would they ask? What was it like for new phenom point guard Ike Smith to play in the Final Four? Now, these questions will be answered every Wednesday, since for the first time ever, the Rabbits will answer the questions that come from the Rochester community in association with JPEG Wireless.
With the new “IM Rabbits” program, the average fan can post their questions for the players every Wednesday from noon to six PM this season, starting with the season opener in two weeks. Season ticketholders will receive priority, but all can participate with appropriate questions for the Rabbits as they go forward no their quest for their first NBA Playoffs. If your question is good enough, it might even be shared with the rest of the fandom. This is all thanks to a generous sponsorship from JPEG wireless- the Rochester Area’s number one fictitious wireless phone service! More info can be found at www.RochesterRabbitsBasketball.com/JPEG.
Dan I really like your branding of the IM program and the tweets were great too. Nice job.